Unique Marketing Strategies – Some ideas to help generate some traffic to your business
Some ideas to help generate some traffic to your business
Unique Marketing Strategies as defined by WipeOut Marketing is the act of executing an unusual or unexpected marketing activity in a common, everyday place in order to generate a buzz for your products or services.
Because unique marketing tactics are different and typically more unpredictable than traditional marketing activities, they can be more memorable and produce a bigger impact. But these strategies are not without risk. In fact, key elements of a successful guerrilla marketing campaign include being bold, asserting yourself and taking a chance.
Are you ready to go for it and make a marketing splash? Here are some unique marketing strategies to help get your risk-taking juices flowing.
- Take a Stand: Pick a popular or controversial industry topic, define your stance and make it known. Be ready to defend your perspective, participate in some healthy discussion and listen to opposing viewpoints in order to take full advantage of this strategy. One local company put up a billboard in front of their business denouncing the President and changes it every other month with other controversial topics.
- Give It All Away: Many businesses offer some free samples of their products and services to generate interest in their company. Go the extra step by giving away a full version of a product or a complete service in order to benefit from increased referrals and word of mouth marketing. To select the recipient, you can have a drawing, run a contest, or pick a favorite non-profit. Why give away one free haircut in a drawing, when more unique marketing strategies would be free haircuts for a year for the person who brings in 10 more new customers.
- Be Aggressive with Follow-Up: How often do you lose out on opportunities because you’re worried about annoying your prospects or being seen as desperate? Devise a well-timed plan for following up and then commit to following through each step of the way. Consistency is the key!
- Honor Your Competitors’ Coupons: Some major retailers use this technique to grab up customers who typically shop elsewhere. If you’re willing to risk creating an antagonistic relationship with the competition, you can use this strategy in your own business by piggy-backing on a special offer, coupon or other discount offered by someone else. To be a more unique marketing strategies, you could “do them one better”, by honoring the competitor’s coupon and giving an extra 5% off, or handing a promo item branded with your business.
- Put Your Money Where Your Mouth Is: Use cold hard cash to get people’s attention. Locate some highly qualified and interested prospects, then send out a mailing with a “payment,” thanking them for their time spent reading through your letter. You can also mail a note written on cash, or send out half a $10 bill with the promise of sending the prospect the other half after a free consultation and visit to your establishment. Or you could have the condition be that they spend the $10 at your place. Surely a unique marketing strategies idea, if I ever heard one.
- Get Inked: Now this idea is not solely mine but I saw this on a TV Show for a tattoo business. Pay someone else to get inked with your company’s branding or offer the free tattoo with your company’s logo at a public event. It might be a hard sell, but the shock factor can be worth the effort if you’re successful.
- Go Door to Door: Instead of just asking to speak to business owners and pitching your services in general terms, if your company sells cars drive a new vehicle to your prospects place of business and ask to leave it there with signage for your company. Or if they have a delivery service, allow the use of vehicle for a certain time period that has your signage all over the vehicle.
- Throw a Party: Everyone loves a celebration and parties are one of the best ways to network. So consider throwing yourself a birthday party, anniversary party or other celebration and invite clients and prospects to mingle and get to know one another. As the common denominator at the event, you (and your products and services) will likely be the focus of conversation. If you picked one of your patrons a month, they would surely bring their friends and family thus leading to more prospects that you did not already have.