Mobile Phone And Text Messaging Statistics


Mobile Phone and Text Messaging Statistics

 Mobile Marketing Facebook

  • 5 billion+ mobile users worldwide in 2011.


  • 77% of the world’s population owns a mobile phone.


  • In the United States, 25% of people only have regular access to the Internet via their mobile device (good argument for selling mobile websites).


  • Over the next 5 years, mobile web use will outpace Internet access by computer.


  • 8 trillion text messages will be sent in 2011.


  • Application-to-person texting is projected to outpace person-to-person texting by 2016 (this is how appointment reminder texts are sent).


  • Mobile messaging is worth $200 billion in 2011, SMS text messaging is the largest portion of mobile messaging with $121 billion dollars in profit.


  • 97% of text messages are opened, while only 22% of emails are opened.


  • In 2011, 73% of all adult mobile phone users in the United States send and receive text messages.  That’s up from 65% of adults in September 2009.


  • 45% of 21-50 year olds polled prefer texting to voice calling, 38% prefer voice to texting, while 14% are neutral.


  • Voice calling is decreasing as text messaging increases amongst American adults.  The average adult mobile user in the United States talks 450 minutes a month, down from an average of 527 minutes in 2009. 


  • Only 43% of smartphone users use their phone to make voice calls but over 70% of smartphone users text.


  • The average American adult (18+) sends or receives over 500 text message a month.


  • 80% of people surveyed indicated that text messaging was their preferred way to send a message to a friend.  The next most popular option was email at just 7%.


  • 91% of all US mobile users keep their phones within arms reach at all times.


  • 25% of all US adults don’t have a landline telephone.  For adults in their 20s, that amount doubles to 50%.


  • The average response time it takes to respond a text message is 90 seconds.

 Mobile Marketing Texting Offers for customers

  • 90% of all text messages are read within 3 minutes of their delivery.


  • 50% of all text message users in the United States are over the age of 35.


  • 95% of 18-29 year olds have used text messaging.


WipeOut Marketing is retooling to take advantage of this tidal wave of mobile us today to take advantage of this new marketing trend! Word will spread that you offer text coupons and you will soon have a growing list of customers who you can target on quiet days or for offers and specials – a potentially viral marketing campaign on your hands.

Until Next Time!

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