Google Adwords is a Waste of Money – Use Organic SEO

Google Adwords versus organic SEO. In the battle of getting the most results from an Internet marketer’s point of view, who will win? While there are many supporters of organic SEO, there are also an equal number of Google Adwords believers. Should they be at odds with one another?

There are some who believe in the cause of organic SEO rather than the worth of Google Adwords. Complaints about Adwords range from inability to track campaigns precisely, steep learning curve required, and to the most common one: being too costly as compared to free organic SEO. Is this justified? We’ll let you decide for yourself.

Google Adwords Cons

Of course, Google Adwords has benefited the Internet marketing world tremendously and nothing should be taken away from Google. For the uninitiated, Google Adwords is an online tool that enables marketers and SEO specialists to create and deploy ads for their online businesses, in the quickest and most efficient manner possible. The draw with Google Adwords, aside from being the de facto standard for running online campaigns is that you only get to pay Google when somebody clicks on your ad.

However, some have veered away from Adwords due to its perceived limitations. Here are some of its disadvantages:

• Limited audience – Not all of those who use search engines look and click at Google Ads. They instead look at the left side of the search engine results (which are listings coming from organic SEO), rather than on the right side where paid listings are populated.
• Top money will get top rankings – It may sound elitist, but those who have more money to spend on campaigns will be the most likely ones that get to the top. You’ll likely have more expensive cost per click campaign, and this is especially true if there are many advertisers in your particular market niche.
• Bigger chances of losing money – If you fail to learn all that you can about your market and how to use Adwords, you will ultimately fail and lose money fast. One way to bypass that situation is to read tutorial material on Google Adwords learning center.

Organic SEO Pros

Many people define organic SEO in a loose way, but generally they see it as an SEO marketing campaign where your websites and online content are found naturally by your target market using search engines. In organic SEO, you don’t have to pay for ad placements, nor pay anything for that matter. Being placed high on search page rankings is the result of the age of your website and it being found by search engines, without your site being placed on an ad campaign network. This is done by optimizing content, and tirelessly placing relevant content on the website over and over again without resorting to “shortcuts” afforded by paid campaigns.

Below are some of the advantages that organic SEO has to offer:

• Search results last longer – Because your website is relevant and constantly-visited, search engines have more reason to keep you on the front pages.
• It builds better trust – People generally trust sites that appear very naturally on search engine results. They are not after “fishy” looking sites that smell of marketing “spin”.
• No money involved – Well, except expenses related to developing your website. Not resorting to paid campaigns makes organic SEO much cheaper to maintain.