Another thing is your keywords, and maybe the most important. Think, okay what would people search for? Because if you have a great website and no one ever sees it, it’s not a great website. You need to have a website, that is littered with phrases and terms that people are searching for.
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When designing website customization, always choose matching colors. An example of a matching color would be to have a dark background, with visible words and designs. With the dark theme, try not to mix too many bright colors into the design. What we should NEVER do, is to mix two very different colors, such as purple and yellow. Now, of course, it would depend on the purpose of the website, but those two colors are too striking for one who wants it to look more professional.